即使在春节期间最为活跃的广大下沉市场，手机也不好卖了。湖南某个县城手机专卖店，一位年轻人盯着新款机型的标价皱起眉头：“去年看的时候还是1999起，现在怎么2199了？”今年春节档发布的多款中端机型，起售价普遍上调了200到400元，削弱了消费者的购机欲望，他们甚至宁愿用同样的钱去选购一款两年前发布的老款旗舰机，也不买新款。
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